de Jong DUKE - 120|60 event

It's all about experience


anniversary celebration


21 & 22 September 2017

To celebrate the 120th anniversary of de Jong and 60th anniversary of de Jong DUKE, customers, suppliers and other partners gathered in Rotterdam on September 21st and September 22th to take part in de Jong DUKE's anniversary event It's all about experience.

The goal of the anniversary celebration was to strengthen relationships and give de Jong DUKE's partners the opportunity to an experience. Thursday night all guests were invited for dinner in restaurant Down Under, which was hosted by famous Dutch TV chef, Ramon Beuk. Friday morning several activities were organized throughout the city of Rotterdam. Participants could for example visit to Fenix Food Factory, do a Port of Rotterdam Tour or experience the Van Nelle Factory Tour with an urban guide.

Friday afternoon, after lunch, two keynote speakers took the floor. Ap Dijksterhuis, Professor in Social Psychology at Radboud University Nijmegen, entrepreneur, author and traveler explained how we make choices and what role our subconscious plays. The second keynote speaker Huib van Bockel, entrepreneur as well as author introduced a new marketing framework called the Brand Bank Account.

Below you can find some impressions of the successful event.

Thursday night : Dinner Ramon Beuk

Friday : Activities, Keynotes & Cocktails

Conclusion

According to Maurits JC de Jong the event was a great success. It's because of our customers and partners that we are able to celebrate our anniversaries. The event today is to give something back and to connect people. Experiences in the form of activities, an awesome dinner and inspiring lectures. I believe the message of both speakers resonates with who we are and how we wish being perceived by our customers, employees and partners. Huib did a great job explaining how brands should look at giving more than taking and Ap gave people something to think about with his talk about the importance of the subconscious mind.

One of the participants probably formulated it best. A celebration befitting de Jong DUKE; well organized, truly unique and inspiring as well as relaxing in a fantastic location.

Huib van Bockel called it 'a textbook deposit'. In the context of his theory and marketing approach one could not think of a bigger compliment.